Key Contributions

• Designed and developed a 130+ page WordPress website WoodsonYMCA.com
• Created a standalone website for the YMCA’s 55+ senior center TheLandingWausau.com
• Designed, wrote, and executed annual fundraising campaigns
• Partnered with videographers to produce mission-focused storytelling content
• Produced annual report publications
• Designed ads, flyers, brochures, and digital signage
• Collaborated with national YMCA branding initiatives to maintain consistency
• Led social media strategy and content, and managed a social media coordinator
• Wrote brand-aligned copy across all programs
• Managed marketing projects and budgets; directed two interior design renovations
• Completely redesigned a multi-generational space featuring a mural, artwork, and furnishings
• Updated the Social Court, including new lockers, flooring, paint, cabinetry, and signage

The Woodson YMCA is a nonprofit organization with over 17,000 members across two branches and surrounding community satellite programs. As Marketing & Communications Director, I collaborated with directors across all areas of the Y to create brand-aligned assets that supported membership retention, program growth, and a strong sense of community—ensuring access for all through fundraising initiatives.

I led a complete transformation of the YMCA’s digital presence, designing and building a user-friendly website that serves as a clear, easily navigable hub of information. By integrating the YMCA app, I streamlined updates and improved both usability and internal workflows.

During my time at the Y, I partnered with and supported every area of the organization—from marketing and web to interior design and community outreach—requiring strong organization, adaptability, and effective collaboration.

"Jessica Galbreth made a lasting and transformative impact on the Woodson YMCA and our marketing department. She completely reimagined and elevated our marketing efforts into what they are today. From overhauling our entire website to reintroducing color, themes, and visual identity across our branches, she created a more cohesive and engaging experience for both our members and our community.

Jessica was truly wonderful to work with. She actively listened to everyone's ideas and feedback, and she approached each project with openness and adaptability. She consistently refined her work based on input, ensuring that the final result reflected a collective vision.

The YMCA is a large, multifaceted organization with many departments, each with its own goals and voice. Jessica navigated that complexity with ease. She had a unique ability to incorporate each department's voice into her work while still maintaining alignment with the overall Y brand. She deeply understood our mission, core values, and focus areas, and her own personal values aligned seamlessly with them-something that clearly strengthened her work.

Beyond digital and branding efforts, Jessica also played a key role in redesigning physical spaces within our Y facilities. She had a remarkable eye for identifying areas that needed attention and could bring those ideas to life in meaningful, impactful ways.

Jessica cared deeply about her coworkers and the work she did here, and that passion was evident in everything she created. Her technical skills were exceptional-she had an incredible ability to make anything look polished and engaging, always using imagery thoughtfully and appropriately for the audiences we serve.

Her contributions have left a lasting mark on our organization, and we are incredibly grateful for the work she has done."

Stephanie Daniels
Woodson YMCA
Senior Director of Childcare and Camp Services