WOODSON YMCA
Marketing & Communication Director
November 2021 - Present | Wausau, Wi
The Woodson YMCA is part of an internation brand for the Y. As the Marketing an Communication Director I was resposible everything the Y marketed to our Members and our community.
- Build a completely new website that is now 130+ pages. Design and manage all content. WoodsonYMCA.com
- Build a new website for the 55+ Senior center at our Y call The Landing. TheLandingWausau.com
- Create all marketing material and support material for all departments of the Y including: Aquatics, Youth & Family Programs, Health & Wellness, CPR & Lifeguard Classes, Gymnastics, Camp, Child Care and Membership.
- Create ad campaigns for membership promotions including: writing radio & TV commerical scripts and designing web & newspaper ads.
HALOCOUTURE
Marketing - Art Director
August 2016 - March 2020 | Wildomar, California
Halocouture is a high end brand of professional hair extensions, my priority was to create a website and marketing material that reflected their luxurious product line.
- Create magazine, web, and trade show advertising plans.
- Design and build websites for 3 brands.
- Layout all printed marketing materials:
product catalog, sell sheets, brochures, etc... - Create email marketing campaigns and trade show emails.
- Design large trade show graphics.
- Plan and direct photo shoots with:
models, stylists, makeup artists, and photographers. - Edit images from photo shoots.
- Photograph and photoshop all product images.
- Devise new product packaging, design, and copy.
E-Z UP International
Marketing - Art Director
May 2015 - August 2016 | Murrieta, California
Our goal was to position E-Z UP as the premier brand in our market. Our team launched two completely upgraded product lines for residential and commercial instant shelters.
• Create product launch campaigns.
• Design and direct marketing material.
• Design email marketing campaigns.
• Plan and direct new product photo shoots.
• Build and layout landing pages.
• Create trade show booth designs.
• Responsible for all web assets.
• Photoshop lifestyle advertising content.
• Design hero and web ads.
Developlus
Creative Director
May 2009 - May 2015 | Corona, California
The company grew incredibly and launched over 40 new retail products during my tenure. My main focus was on creating packaging, advertising, store displays, and websites for several brands.
• Work with Marketing Director on multi-million dollar ad budgets and strategies for magazine, promotional, and partnership advertising.
• Create full page ads for major magazines:
- People, Seventeen, Marie Claire, etc.
• Design new product packaging.
• Design additional packaging for existing product lines.
• Create all sales collateral.
• Photo editing.
• Responsible for product launch materials.
• Worked with major retailers like CVS, Walgreens and Walmart.
• Create full page ads for major magazines.
• Design and develop websites for several brands.
• Responsible fo all project management.
• Went to all new product press-checks.
• Responsible for copy writing & editing.
Brands
• Splat Hair Color
• Color Oops
• Satin Hair Color
• No Gray
• Make It
• Developlus Anti-Aging Hair
